Artificial Intelligence for Decision-Making

The Executive MBA would like to thank Mr. Andreas Zarras for the highly valuable seminar he delivered on Saturday, May 8th, 2021, to the students and alumni of the Executive MBA.

The aim of the seminar was to present the highly relevant topic of Artificial Intelligence and how it can help modern organizations make more rational decisions. Applications of Artificial Intelligence in marketing and sales operations were showcased, and participants had the opportunity to see how important analytical techniques—such as sales data mining, market basket analysis, and churn prediction—can be applied in practice.